Google Found Guilty of Being… the King of Online Ads?

Let’s break something down real quick: There’s a huge difference between people scrolling... and people searching. If you're only relying on social media to get clients, you're missing the biggest pool of ready-to-buy customers — the ones who are literally typing into Google things like: “Best med spa near me” “IV therapy for fatigue” “Hair restoration treatments for women” “How to fix my outdated website” Those are not casual onlookers. That’s intent-based marketing — and it’s where the real money is. What Is Intent-Based Marketing, Exactly? Intent-based marketing focuses on connecting with people who are actively looking for what you offer. These are high-intent users who are closer to making a decision. They're not just browsing — they're searching, comparing, clicking, and buying. And where are they doing this? Not TikTok. Not Instagram. They’re going to Google. Or Bing. Or even YouTube (which is also a search engine, btw). Social Media = Distraction-Based Marketing Let’s keep it 100: people on social media are mostly killing time — not making decisions. Yes, it’s a great place to build brand awareness, show your personality, and create community — but most people who see your posts didn’t open the app to find you. You showed up while they were looking at dance videos, memes, or their friend’s brunch pic. That’s not the same energy as someone googling “Botox appointment near me open today.” Intent matters.Intent-Based Marketing = Hot Leads, Less Convincing When someone is already searching for a solution, your job isn’t to convince them that they need it — it’s to show them why they should choose you . You: ✅ Show up on Google with SEO ✅ Run targeted Google Ads ✅ Use keywords your clients are searching ✅ Create blog content that answers their questions ✅ Optimize your site for conversion Now you’re not chasing — you’re catching. 📈 Why It Works (and Why I Teach It to Every CESUITE Client) At CESUITE Digital , we prioritize intent-driven traffic over just getting likes. Why? Because it: Brings you qualified leads Shortens the sales cycle Lowers your ad costs over time Increases ROI from your website Builds long-term credibility in your niche This is exactly why we help our med spa, beauty, and wellness clients dominate on Google — not just Instagram. When someone searches, you need to be the first name that shows up. The Combo That Wins: Intent + Attention Now don’t get it twisted — social media is still a powerful tool. It’s where you nurture and build trust. But when you pair your social media personality with search engine presence , that’s when the magic happens. ✨ Think of social as the “first impression” 🔎 And intent-based platforms like Google as the “decision point” You want both — but if you’re only posting and not optimizing, you’re leaving money on the table. Ready to Stop Posting and Start Ranking? If you’re tired of getting ghosted in the DMs and want your business to show up when people are ready to spend , we need to talk. At CESUITE Digital , we specialize in: Local SEO for med spas, beauty pros, and wellness brands High-converting Google Ads Websites built to attract and convert high-intent traffic Because likes are great, but leads that turn into booked appointments are even better. 📲 Visit CESUITEDigital.com or slide over to WorkWithCandice.com to learn how we can help you show up where it really counts.