MEET CANDICE

On April 17, 2025, a federal judge officially ruled that Google is a monopolist in online advertising technology , stating that the tech giant “willfully engaged in anticompetitive acts.” This news is sending shockwaves through the marketing world — and for good reason. Google controls a massive portion of the ad tech ecosystem, from ad buying to ad placement and data tracking. The U.S. Department of Justice (DOJ) has officially called out Google’s dominance in digital advertising , claiming it harms both advertisers and publishers. A federal judge agreed — ruling that Google holds illegal monopolies in key parts of the ad tech ecosystem . The DOJ alleges that Google: Manipulated its own ad exchange to gain unfair advantages Underpaid publishers for their ad inventory Overcharged advertisers by limiting competition Used its power to buy up ad space before other exchanges could (a practice known as "bid rigging") What’s next? The DOJ is pushing for major structural changes , including the possible divestiture of Google Ad Manager , and even the sale of Chrome — based on an earlier ruling around Google’s search monopoly. Google has responded by saying it disagrees with the court’s findings and plans to appeal , arguing that publishers and advertisers choose their tools because they work — not because they’re forced to.  But for us here at CESUITE Digital , this ruling didn’t come as a surprise. In fact, it confirms what we’ve been boldly saying for years: "Google reigns king when it comes to digital visibility." Google is expected to Appeal, but this is why this matters Whether you’re a local medspa, a private wellness clinic, or a growing beauty brand — if your ideal clients are searching online, Google is still where the magic happens. For over a decade, Google Ads and SEO have outperformed in driving consistent, high-quality leads. But now, with regulators stepping in, we’re entering a new era. This ruling may lead to: Changes in how Google manages its ad platform Potential price shifts due to increased competition or regulation A rise in alternative ad tech platforms and media buying tools New compliance considerations for advertisers What CESUITE Digital Is Doing Right Now We’re not sitting on the sidelines. As a premium brand and marketing partner, we’re always future-focused. Here’s how we’re positioning our clients for long-term success: 1. Doubling Down on What’s Working Google still delivers powerful results — and we continue to leverage it strategically through optimized ads, location targeting, and conversion-based SEO. 2. Diversifying Traffic Sources We’re developing multi-channel marketing systems so our clients never depend solely on one platform. From email automation to YouTube, native ads, and organic content — we build holistic brand engines, not just ad accounts. 3. Prioritizing Ownership We help our clients build high-converting websites, CRM tools, and automated follow-up systems so that even if an ad platform shifts, the business keeps growing. 4. Staying Educated and Adaptive We’re staying on top of legal developments, platform changes, and industry shifts — so you don’t have to. Is Your Online Presence Ready for What’s Next? Let’s be real — most businesses think they’re doing okay online… but haven’t had a real audit in years. That’s where we come in. We’re currently offering Complimentary Online Presence Audits to brands that want to: Assess their visibility on Google Identify missed opportunities and ad gaps Strengthen their digital foundation before changes take effect If you’re a beauty, wellness, or health-driven brand that’s ready to scale — or simply wants peace of mind — this audit is your next smart move. Ready to Future-Proof Your Marketing Strategy? Click here to request your Online Presence Audit with our team Or DM us “AUDIT” on Instagram or Facebook and we’ll reach out with next steps At CESUITE Digital, we’re not just running ads — we’re building future-proof brands. This Google ruling may shift the playing field, but our strategy has always been the same: Master the game. Adapt fast. Build systems that win no matter what. Let’s grow — strategically, sustainably, and smart.

Let’s break something down real quick: There’s a huge difference between people scrolling... and people searching. If you're only relying on social media to get clients, you're missing the biggest pool of ready-to-buy customers — the ones who are literally typing into Google things like: “Best med spa near me” “IV therapy for fatigue” “Hair restoration treatments for women” “How to fix my outdated website” Those are not casual onlookers. That’s intent-based marketing — and it’s where the real money is. What Is Intent-Based Marketing, Exactly? Intent-based marketing focuses on connecting with people who are actively looking for what you offer. These are high-intent users who are closer to making a decision. They're not just browsing — they're searching, comparing, clicking, and buying. And where are they doing this? Not TikTok. Not Instagram. They’re going to Google. Or Bing. Or even YouTube (which is also a search engine, btw). Social Media = Distraction-Based Marketing Let’s keep it 100: people on social media are mostly killing time — not making decisions. Yes, it’s a great place to build brand awareness, show your personality, and create community — but most people who see your posts didn’t open the app to find you. You showed up while they were looking at dance videos, memes, or their friend’s brunch pic. That’s not the same energy as someone googling “Botox appointment near me open today.” Intent matters.Intent-Based Marketing = Hot Leads, Less Convincing When someone is already searching for a solution, your job isn’t to convince them that they need it — it’s to show them why they should choose you . You: ✅ Show up on Google with SEO ✅ Run targeted Google Ads ✅ Use keywords your clients are searching ✅ Create blog content that answers their questions ✅ Optimize your site for conversion Now you’re not chasing — you’re catching. 📈 Why It Works (and Why I Teach It to Every CESUITE Client) At CESUITE Digital , we prioritize intent-driven traffic over just getting likes. Why? Because it: Brings you qualified leads Shortens the sales cycle Lowers your ad costs over time Increases ROI from your website Builds long-term credibility in your niche This is exactly why we help our med spa, beauty, and wellness clients dominate on Google — not just Instagram. When someone searches, you need to be the first name that shows up. The Combo That Wins: Intent + Attention Now don’t get it twisted — social media is still a powerful tool. It’s where you nurture and build trust. But when you pair your social media personality with search engine presence , that’s when the magic happens. ✨ Think of social as the “first impression” 🔎 And intent-based platforms like Google as the “decision point” You want both — but if you’re only posting and not optimizing, you’re leaving money on the table. Ready to Stop Posting and Start Ranking? If you’re tired of getting ghosted in the DMs and want your business to show up when people are ready to spend , we need to talk. At CESUITE Digital , we specialize in: Local SEO for med spas, beauty pros, and wellness brands High-converting Google Ads Websites built to attract and convert high-intent traffic Because likes are great, but leads that turn into booked appointments are even better. 📲 Visit CESUITEDigital.com or slide over to WorkWithCandice.com to learn how we can help you show up where it really counts.